Governor Ralph Northam has announced that Virginia’s River Realm received $50,000 from the Virginia Tourism Corporation (VTC) Marketing Leverage Program grant fund. In total VTC awarded more than $965,000 in matching grant funds to be awarded to 44 local tourism initiatives to help increase visitation and revenue for Virginia’s localities through tourism. Local partners will commit more than $2.8 million to match the VTC grants, providing more than $3.8 million in new marketing funds to increase visitation to Virginia.
The VTC Marketing Leverage Program is designed to increase visitor spending, stimulate new tourism marketing through partnerships, and extend the “Virginia is for Lovers” brand. In total, VTC awards approximately $1.7 million annually—matched and leveraged on average 3:1 by partner dollars.
Virginia’s River Realm received a $50,000 grant for its “The River Is Calling You” marketing campaign and is a partnership between Virginia’s River Realm, Museums of Middlesex, Urbanna Oyster Festival, Arts in the Middle and Shuckapalooza.
“The River is Calling You” is Virginia’s River Realm’s 2019-2020 promotional campaign on multiple media platforms. We invite tourists to plan their visit utilizing our website, attend local events and become a life-long visitor.
For more on Virginia’s River Realm, visit www.virginiasriverrealm.com or find it on Facebook, Instagram, Twitter and its YouTube channel.
