Technology is Wonderful as Long as We’re All on The Same Page
IntroductionDigital Files in PDF format are accepted for display advertising, but they must be created in accordance with the Printing Specifications below. Failure to follow these guidelines may result in an ad that includes reproduction errors (such as missing or illegible text, font substitution, missing graphics, or color quality problems), or an ad that cannot be printed at all because of PostScript errors.
Printing Specifications:These printing specifications apply to the following print publications: Rappahannock Record, Southside Sentinel and The Rivah Visitor’s Guide. They are designed to ensure that your advertising will be published accurately and with optimal reproduction quality.
All products are printed on a high-speed offset web press on standard newsprint. Our prepress environment is entirely Macintosh based.
Line Screens, angles and halftones specifications
Color and trappingAll colors must be provided in CMYK Process format. Pantone colors and Spot colors must be converted to CMYK.
What is PDF and why do we use it?PDF (Portable Document Format) provides a standard way for digital files to be shared between designers and printers. PDF files include all of the images and fonts necessary to print the ad, are cross-platform compatible (Mac, PC or Unix), minimize file size, take less time to transmit electronically, and protect design integrity when the ad is imaged.
If you do not have access to Adobe Acrobat Distiller (version 4.0 or higher), have an imaging service bureau convert your file to PDF. Digital files in PDF format are accepted on disk media or transmitted electronically.
How to make a PDF file
Who to call with questions:For additional information, please contact your ad representative, Julie Burwood at the Southside Sentinel, or K.C. Troise at the Rappahannock Record.